Next
Project
Objective:
- Develop a brand identity built on digital error, glitch visuals, and tech-influenced typography.
- Create a cohesive aesthetic that works across clothing, ads, and social media.
- Translate digital distortion into physical embroidery techniques.
- Produce a prototype garment to test how the brand aesthetic holds up on real apparel.
- Build visual mockups and early ad concepts to communicate the brand direction.
Results:
- Established a strong visual system using RGB displacement, fragmented type, and minimal color palettes.
- Created an embroidered denim sample that successfully captures the glitch concept in a physical medium.
- Designed an introductory campaign layout that frames the brand in an urban, tech-driven context.
- Developed a foundation for future pieces, including potential full collections, product shoots, and campaign assets.
- Set up a clear direction for a full photo shoot to present the brand as a polished streetwear launch.
Next
Project
Objective:
- Develop a brand identity built on digital error, glitch visuals, and tech-influenced typography.
- Create a cohesive aesthetic that works across clothing, ads, and social media.
- Translate digital distortion into physical embroidery techniques.
- Produce a prototype garment to test how the brand aesthetic holds up on real apparel.
- Build visual mockups and early ad concepts to communicate the brand direction.
Results:
- Established a strong visual system using RGB displacement, fragmented type, and minimal color palettes.
- Created an embroidered denim sample that successfully captures the glitch concept in a physical medium.
- Designed an introductory campaign layout that frames the brand in an urban, tech-driven context.
- Developed a foundation for future pieces, including potential full collections, product shoots, and campaign assets.
- Set up a clear direction for a full photo shoot to present the brand as a polished streetwear launch.
Next
Project
Objective:
- Develop a brand identity built on digital error, glitch visuals, and tech-influenced typography.
- Create a cohesive aesthetic that works across clothing, ads, and social media.
- Translate digital distortion into physical embroidery techniques.
- Produce a prototype garment to test how the brand aesthetic holds up on real apparel.
- Build visual mockups and early ad concepts to communicate the brand direction.
Results:
- Established a strong visual system using RGB displacement, fragmented type, and minimal color palettes.
- Created an embroidered denim sample that successfully captures the glitch concept in a physical medium.
- Designed an introductory campaign layout that frames the brand in an urban, tech-driven context.
- Developed a foundation for future pieces, including potential full collections, product shoots, and campaign assets.
- Set up a clear direction for a full photo shoot to present the brand as a polished streetwear launch.
Next
Project
Objective:
- Develop a brand identity built on digital error, glitch visuals, and tech-influenced typography.
- Create a cohesive aesthetic that works across clothing, ads, and social media.
- Translate digital distortion into physical embroidery techniques.
- Produce a prototype garment to test how the brand aesthetic holds up on real apparel.
- Build visual mockups and early ad concepts to communicate the brand direction.
Results:
- Established a strong visual system using RGB displacement, fragmented type, and minimal color palettes.
- Created an embroidered denim sample that successfully captures the glitch concept in a physical medium.
- Designed an introductory campaign layout that frames the brand in an urban, tech-driven context.
- Developed a foundation for future pieces, including potential full collections, product shoots, and campaign assets.
- Set up a clear direction for a full photo shoot to present the brand as a polished streetwear launch.
Next
Project
