Objective:
The goal of this project was to build a cohesive brand system for a traveling goods shop that feels adventurous, warm, and nostalgic. I developed the visual identity, color palette, typography, packaging assets, and illustrated product cards that document where each relic was found. The objective was to create a brand experience that feels personal and immersive while refining my skills in brand storytelling, illustration, and packaging design.
Results:
• Built a cohesive brand system with a warm palette, hand-drawn illustrations, and map-inspired textures.
• Designed artifact cards, packaging, and stickers that bring each item’s story to life.
• Created a wrapped van concept to visualize the mobile shop experience.
• Produced lifestyle mockups like tote bags and product cards to show real-world use.
• Delivered a unified visual identity that supports the brand’s nostalgic, travel-driven story.